About Us
MumsViews only conduct research amongst pregnant women and women with very young children. We specialise in this area of the market to ensure that we can offer an expert level of knowledge about this key segment of the market. Consequently our Directors have a long and extensive background of research in this area.
Our People — An example
Paul Petrie
Paul has over 10 years market research experience and over the last 6 years has specialised in research in the Young Family market.
His career started at Millward Brown where he worked predominantly on brand and advertising research with clients such as Ford, First Direct, Lunn Poly and SmithKline Beecham.
After leaving Millward Brown Paul joined Bounty, the life-stage marketing company to set up their research department. In his time with Bounty Paul conducted research on behalf of most of the major clients in the Young Family sector.
Most recently Paul worked as a Research Director for QuickWise, an Internet research company specialising in brand and advertising research.
Roger Spencer
Roger has over 10 years of Account Management experience managing client relationships with large Retail and Financial Tier 1 companies.
Roger’s career has included establishing and directing on-line, technology driven solutions to enable Businesses to gain competitive advantage from delivering quicker interface to their target market and increasing their Brand awareness and penetration.
Our Panel
Our panel is predominantly recruited offline. We send out recruitment postcards in sample packs for mums and mums-to-be inviting them to become a panel member.
When panel member join MumsViews they fill in a comprehensive background questionnaire. We use this to select the sample required for the survey, so for example if you need a sample of women who are first time mums and have a child aged between 4 and 8 months old and have a household income above £20,000 we can select this sample for you.
The panel is screened and cleaned aggressively. If respondents do not participate in a specified number of surveys they are contacted and asked if they still wish to be a member. Respondents are also prompted to update their details every time they log into their member page.